Why Write a Business Plan?
A Business Plan helps you evaluate the feasibility of a new business idea in an objective, critical, and unemotional way.
• Marketing – Is there a market? How much can you sell?
• Marketing – Is there a market? How much can you sell?
• Management – Does the management team have the skill?
• Financial – Can the business make a profit?
It provides an operating plan to assist you in running the business and improves your probability of success.
• Identify opportunities and avoid mistakes
• Develop production, administrative, and marketing plans
• Create budgets and projections to show financial outcomes
It communicates your idea to others, serves as a “selling tool,” and provides the basis for your financing proposal.
• Determine the amount and type of financing needed
• Forecast profitability and investor return on investment
• Forecast cash flow, show liquidity and ability to repay debt
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