Flipkart is back with "Big Billion Sale"

After the failure of much touted ‘Big Billion Day’ in October last, India’s leading e-commerce marketplace Flipkart is gearing up for the next season of “Big Billion Sale”. This is the second edition of the event and will be held from October 13-17.

The event will be an app-only shopping event and will offer exciting offers and discounts across more than 70 product categories for customers.

“Celebrating the start of festive season in India, Big Billion Days will be the ultimate shopping event for customers to shop for gifts and other items for friends and family,” Flipkart said in a release.

“India shops the most during this time of the year. With over 75 per cent of traffic coming via mobile, we expect this app only sale to be the biggest shopping event of the year. Bigger and better as compared to last year, we have worked towards ensuring a seamless shopping experience for our customers,” said Mukesh Bansal, Head of Commerce Platform, Flipkart & Chairman – Myntra.

“We have also ramped up our technology and supply chain support to ensure all our 50 million customers have the best ever mobile shopping experience,” he added.

To cater to the massive customer demand Flipkart has also opened new fulfillment centers across the country to guarantee efficient delivery.

Myntra, which Flipkart acquired in May 2014, will also be a part of the latest edition.